Social Media Made Simple

Tuesday, December 2, 10 am – 12 pm
J. Erik Jonsson Central Library
1st floor – Auditorium
This free class is a primer for any small business or nonprofit organization interested in learning how to gain traction in the online world and generate more referrals, repeat business and participation from clients and potential customers. Topics covered include the basics of engagement marketing including how to grow your list of subscribers, how to get more followers, and how to write content and share offers that will generate interest and response. We will go over various methods of automating social media activities and monitoring as well as how to deal with negative public comments.

The program is free however seating is limited. To register for the program please email jill.azaria@dallascityhall.com or call 214-670-1468.

Etsy Craft Entrepreneurship Class

Etsy Craft EntrepreneurshipThrough a partnership with Etsy.com and the City of Dallas Office of Economic Development, this summer the Dallas Public Library hosted a series of workshops on Craft Entrepreneurship for local craft artisans. The course was designed to teach participants ways to supplement their income and sell their products to new markets. Participants were selected based on their artistic skills, income level, and residency in the City of Dallas.

etsy-dallaspubliclibrary-001-sm-crThroughout the 14 hour course, held in the newly opened Sammons Business Center, local crafters and artisans were mentored by Etsy Dallas team member Regina Frydman of Regal Cottage. The curriculum covered aspects of creating, running, and growing a small business. Topics included time management, balancing a day job with a new small business, branding, marketing and social media, a photography workshop, pricing, taxes, and growing your business.

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Each class member received free credits to go towards launching an Etsy storefront to sell their creations. Visit some of their new shops using the links below and see if there is anything you can’t live without!

 

Cruz On Buy

Etsy Cruz On Buy

Oak Cliff Vintage

Etsy OakCliffVintage

Roscoe Kid

Etsy Roscoe Kid

Luna and the CowboyEtsy Luna and the Cowboy
Oak Cliff StudiosEtsy Oak Cliff Studios Divine CraftingEtsy Divine Crafting

Best wishes to all our craft entrepreneurship graduates!Dallas Etsy Craft Entrepreneurship Class 2014

Update on the new Sammons Center

If you have been following our progress, you know that we are now formally opened and providing a space, on the 5th floor of the Central Library, for you to work on your business plan or start-up ideas. Click on the “our services” tab above for more details.

Through our partnership with Etsy.com and the City’s Office of Economic Development, we were able to offer a series of workshops leading local craft artisans who met income and residency qualifications to open their own Etsy storefronts. We hope that we will be able to continue this initiative at least one more time during the second half of 2014. If you are interested, please let us know and we will add your email address to our announcements list.

On August 26th, we will offer a mid-day workshop on using ReferenceUSA for site location analysis and in September we will offer a day-long intellectual property workshop (i.e. patents, trademarks, copyright, trade secrets). This program is being in conjuction with the library’s Patent & Trademark Resource Center, itself a partnership with USPTO and located on the 6th floor of the Library.

We hope that in the weeks and months ahead we can grow our partnerships and offer lots more in the way of programs and services. If you are interested, please do sign up for our email announcements list!

Sammons Small Business Center Grand Opening Set for Tuesday

For Immediate Release
For more information contact:

July 7, 2014

Jo Giudice – Dallas Public Library
(214) 670-7803

Dallas- Mayor Mike Rawlings will officiate at the grand opening of the Sammons Small Business Center, to be held at 3:30 p.m. Tuesday July 8 at the J. Erik Jonsson Central Library, 1515 Young St., fifth floor.

“Libraries have a long track record of helping people access information and make sense of complex issues,” said Dallas Public Library Director Jo Giudice. “We will draw on our traditional strengths and try to fill gaps, but we won’t hesitate to make referrals when appropriate. It takes a village to foster a culture of microenterprise development.”

The Center will partner with other local agencies to provide classes and panel discussions on practical subjects, including accessing capital, site analysis and starting food and craft-related businesses. Software will include databases with legal forms, demographic data, business plan templates, Geographic Information Systems and basic office software.

Small group meeting spaces and workstations will be accessible to those working on a business or marketing plan and a document-to-cloud scanner and a tablet with Skype (for interviewing) will also be available.

So You Want to Start a Food Business?

Food trucks, farmer’s markets, restaurants—the food business is hot!

Caroline Perini and Miley Holmes of the Easy Slider Food Truck  dish up an insider’s view of what it takes to operate a successful mobile food operation.

Liz Goulding, formerly of Urban Acres (a “co-op style” produce system based in North Oak Cliff), current president of Slow Food Dallas and biology and nutrition instructor at El Centro College, shares her vast knowledge of the local foods movement in our region.

Anthony McGee from the City’s Code Compliance Consumer Health Division explains permitting for food-related businesses will provide an overview of the newly adopted Texas Cottage Food Law, which makes it legal to produce certain “low risk” foods in a home kitchen for sale to the public under certain conditions. MIley Holmes and

Date: Saturday, May 24th, 10:30am-12:30pm
Location: J. Erik Jonsson Library, Hamon Room, 5th floor

TO REGISTER: Business@dallaslibrary.org
Or call 214-670-1468 during these hours: Tues / Weds: 10am-5pm; Thur: 12-8pm; Fri / Sat: 10am-5pm; Sun: 1pm–5pm. (Closed Mondays.)

Free Classes: Using Social Media to Market Your Small Business

Dallas Public Library’s Sammons Small Business Center and Business & Community Lenders of Texas invite you to join us for this FREE, series on using technology to market your small business.
           

Do Your Research: Using the Census Bureau to Find Your Market Data @ Dallas Central Library, 1515 Young Street, Dallas, TX
May 13 11:30 am – 1:30 pm 

Learn how to use the Census Bureau’s free data to get you the market information you need to beef up that business plan or develop a marketing campaign. This event is part of our free 4-part Microbusiness Marketing Technology Series and is held in partnership with the Dallas Public Library. Light lunch to be provided so bring your laptop and get ready to learn! Space limited to 40.

Questions or to register, please call Dallas Public Library’s Government Information Reference Desk at 214-670-1468 | business@dallaslibrary.org

Speakers: Susana Privett, US Census Bureau
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Stay Competitive with Facebook for Business @ Dallas Central Library, 1515 Young Street, Dallas, TX
May 27 11:30 am – 1:30 pm 

Microbusiness = micro marketing budget.  Learn from experts how you can boost your social media presence (and profits) using Facebook. This event is part of our free 4-part Microbusiness Marketing Technology Series and is held in partnership with the Dallas Public Library. Light lunch to be provided so bring your laptop and get ready to learn! Space limited to 40.

Questions or to register, please call Dallas Public Library’s Government Information Reference Desk at 214-670-1468 business@dallaslibrary.org

Speakers: Rachel Gilman, Punch Presence & Chirag Gupta, AlumTalks
 

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Stay Competitive with Twitter for Business @ Dallas Central Library, 1515 Young Street, Dallas, TX
June 10 11:30 am – 1:30 pm


You use Twitter to connect with friends, but how are you using it to connect with your customers? Learn from experts the best ways to use Twitter to get the most bang for your buck! This event is part of our 4-part Microbusiness Marketing Technology Series and is held in partnership with the Dallas Public Library. Light lunch to be provided so bring your laptop and get ready to learn!  Space limited to 40.

Questions or to register, please call Dallas Public Library’s Government Information Reference Desk at 214-670-1468 business@dallaslibrary.org

Speakers: Rachel Gilman, PunchPresence & Chirag Gupta, AlumTalks
 

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Get Your Business on the Map @ Dallas Central Library, 1515 Young Street, Dallas, TX
June 24 11:30 am – 1:30 pm

Is your business on the map? Learn how to make map tools like Google Maps, Yelp, and Foursquare work for your microbusiness. This event is part of our 4-part Microbusiness Marketing Technology Series and is held in partnership with the Dallas Public Library. Light lunch to be provided so bring your laptop and get ready to learn!  Space limited to 40.
Questions or to register, please call Dallas Public Library’s Government Information Reference Desk at 214-670-1468 business@dallaslibrary.org

Speakers: Rachel Gilman, PunchPresence & Chirag Gupta, AlumTalks