Dallas Advertising League Collection


Overview of the Collection
Accession No.:	MA82-10
Repository:	Texas/Dallas History & Archives, Dallas Public Library 1515 Young St Dallas, TX 75201
Creator:	Dallas Advertising League
Title:	Dallas Advertising League Collection
Dates:	1940-1983
Quantity:	48 Boxes, 2 tubes, 5 large prints
Language:	The records are in English.

Background Information

Truth in advertising, fair business practices and consumer protection agencies are things most people take for granted. However, without the integrity and foresight of early pioneers in business these important values would not have been so easily incorporated into the competitive world market. Even though there are few who try to avoid the laws and ethical practices, the majority hold true to them, not only as a matter of legality but also pride and tradition as well. The tradition for Dallas began in 1908.

On June 17, 1908, eleven Dallas businessmen gathered with ideas to promote Dallas and to work for better values in advertising. Calling themselves the Dallas Advertising League, DAL for short, these charter members spread the word and by the second gathering on June 26th the ranks increased to sixty. The League stated as its main purpose, "to suppress fake and scheme advertising, to place Dallas before the world, and to secure better results from legitimate advertising by study and hearing instructive talks on advertising at its meetings."(Dallas Times Herald, April 24, 1983, section K)

Other advertising associations with similar goals for greater integrity in advertising and business practices were forming throughout the United States. Conventions began to spring up in order to combine forces. In May 1912, the first national meeting held in Dallas was the Associated Advertising Clubs of America (AACOA). Three-thousand delegates attended. The main business of this convention became the "Truth in Advertising Code," a goal of the DAL, which eventually led to the Better Business Bureau which protects modern consumers to this day.

On the local levels, men such as Gus Thomasson, George W. Baker, John Philip, J.C. Phelps and Richard Haughton Sr., led the DAL toward their goals. Mr. Will H. Rogers wrote the following in order to express these goals, probably for the 40th anniversary celebration:

This is the philosophy of the Dallas Advertising League, and the areas in which it shall be carried out.

MEMBERSHIP: Persons in Metropolitan Dallas who create, produce, buy or sell advertising are eligible for membership in the League, and continuing effort shall be made by the League to enroll as many of them as possible. Special effort shall be made to obtain as members those with authority to commit their firms to action in matters pertaining to the Advertising industry, those with stature that can influence others favorably toward Advertising, and young people with promising futures in the business.

FELLOWSHIP: One of the primary functions of the League shall be to furnish opportunity forAdvertising people of Dallas to meet, become better acquainted and to fraternize with one another at regular meetings and at special entertainment affairs of the League. To this end special effort shall be made to make attendance attractive and to urge attendance on the membership.

SERVICE TO MEMBERS: One of the objectives of the League shall be to serve its members by kKeeping them informed through the club publication, through its programs, and in special activities such as seminars and special training, about new developments, Ideas and techniques in Advertising, and about news of local happenings within the industry. It shall be the vehicle for making citations and awarding honors for service to Advertising.

SERVICE TO ADVERTISING: The League shall act as the voice of Advertising in Dallas, and shall try to be the principal spokesman of the industry here to the public and to local, state and federal government agencies in matters affecting Advertising.

As the Voice of Advertising, the League shall work closely with other vertical advertising and related organizations in Dallas and elsewhere to obtain cooperation and unified effort in projects beneficial to Advertising.

The League shall work toward the development and enforcement of a code of ethics that will promote good taste and truth in Advertising.

Part of its service to Advertising shall be public relations for the industry through a strong Advertising Week program each year and other projects which will reflect favorably on the League and on Advertising.

SERVICE TO DALLAS: Believing that whatever builds its community helps to build the various parts of the community, including the Advertising industry, the League shall sponsor and work on projects that will obtain favorable publicity for Dallas.

SERVICE TO CIVIC ACTIVITIES: The Advertising League shall make the special talents of its members available, individually and collectively, for promotion, publicity and advertising for various civic enterprises of a broad public nature. It shall continue to offer its service to the United Fund, as it has for many years past, and shall extend its offer of similar service to other projects such as those of various departments of the city government and the school system.

EDUCATION FOR AND ABOUT ADVERTISING: The League shall promote projects to train and bring new recruits into the industry. This shall include such activities as the annual Student Tour, a student and teacher intern program, and other work with schools. Special attention shall be given to building the Alfonso Johnson Library.

The League also shall work on projects to inform The public about advertising, how it works in the free enterprise system, its importance and value. This shall be done through such activities as the annual editorial contest for high school students, teacher tours, the speakers bureau, and distribution of information through other means. (reprinted from typed manuscript in Box 1 folder 5)

The organization has been meeting regularly, along with other special events, for the past 78 years. Throughout its long history in Dallas, as the oldest service organization, the Ad League has always been ready to assist the community from conservation efforts during World War II to current United Way fund-raising and Santa Claus Christmas' for needy children. Through their publication, Ok'd copy, first printed in 1913, awards and speakers' forums as well as luncheon meetings, members are kept informed on new ideas and ways towards excellence.

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Scope and Contents

The collection has with it minutes from 1940 to 1983+ and research materials for anniversary celebrations. Also contained in these materials are membership rosters from 1918-1920; yearbooks, rosters from 1949-1978, awards, anniversaries and financial records. Photographs are also included.

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Arrangement

This material is continually growing and additions made to this guide as soon as possible. Items will be placed in order with previously existing boxes as space permits. If space is not available newly received items will be added at the end of the collection.

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Index Terms

This record series is indexed under the following controlled access subject terms.

Organizations:

Dallas Advertising League

Places:

Dallas (Tex.)

Subjects:

Advertising

Titles:

Dallas Advertising League Collection

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Board Meetings
	Board Meetings 1943-1961
1	A	Register
	1	Board Meeting Minutes (loose),1943-1945; 7 Bound Volumes, 1945-1961
	Board Meetings 1964-June 1981
2	1	June 26, 1964-March 25, 1966
	2	June 5, 1970-December 29, 1972
	3	January 1973-December 1974
	4	January 1975-September 1975
	5	October 4, 1975-December 23, 1975
	6	January 9, 1976-December 17, 1976
	7	Incomplete 1977-1979 and August-December 1980
	8	January-June 15, 1981
	Board Meetings July 1981-May 1982
3	1	July 10, 1981
	2	August 10, 1981, George Arnold
	3	September 11, 1981
	4	October 19, 1981
	5	November 13, 1981
	6	December 14, 1981
	7	January 15, 1982
	8	February 15, 1982
	9	March 12, 1982
	10	April 12, 1982
	11	May 17, 1982
	Board Meetings June 1982-May 1983
4	1	June 14, 1982
	2	July 12, 1982
	3	August 9, 1982
	4	September 13, 1982
	5	October 11, 1982
	6	November 8, 1982
	7	February 14, 1983
	8	March 22, 1983
	9	April 11, 1983
	10	May 12, 1983
	Board Meetings June 1983-November 1983
5	1	June 13, 1983
	2	July 14, 1983
	3	August 11, 1983
	4	September 8, 1983
	5	October 13, 1983
	6	November 10, 1983
	Board Meetings and Committees 1984
6	1	January 12, 1984
	2	February 9, 1984
	3	March 8, 1984
	4	April 12, 1984
	5	May 10, 1984
	6	June 14, 1984
	7	Old Timers Meeting April 28, 1950
	8	Committees - Officers 1974-1975
	9	Awards Committee 1978
	10	Publicity Committee 1981-1982
	11	Membership Committee 1981


Luncheons and Programs
7	1	July 14, 1981
	2	August 11, 1981
	3	TV Night August 19, 1981
	4	September 15, 1981
	5	Seminar October 13, 1981
	6	Cosell-Meredith-Gifford November 9, 1981
	7	Jack Matthews December 9, 1981
	8	Norm Hitzgens February 9, 1982
8	1	Pro Bono Publico Luncheon, Advertising Recognition Month (See also Awards) February 23, 1982
	2	Dick Draper March 9, 1982
	3	Student Tour and Dan Ammerman April 5, 1982
	4	Kudos College May 11, 1982
	5	August 6, 1982
	6	September 10, 1982
	7	November 2, 1982
	8	Jim Henderson January 11, 1983
	9	March 8, 1983
	10	April 11, 1983
9	1	Kudos College May 10, 1983
	2	Uncle Tai's - Sunday June 12, 1983
	3	William Croasdale August 2, 1983
	4	Lea Matthews September 6, 1983
	5	Leo Arthur October 4, 1983
	6	Dick Stolley November 1, 1983
	7	Clio Award Luncheon December 6, 1983
	8	Christmas Party 1983
	9	January 10, 1984
	10	Pro Bono Luncheon February 7, 1984
	11	March 6, 1984
	12	Student Tour April 1-3, 1984
	13	Jack Martin May 1, 1984
	14	June 5, 1984
	15	Positive Parenting June 5, 1984


Programs and Activities
10	1	Advertising and the Texas Public Utilities Commission
	2	Legal
	3	Ad Recognition Month 1983
	4	Add II Dallas
	5	Attendance 1983
	6	Ad Hoc Committees 1983
	7	Executive Committee 1982-1983
	8	Nominating Committee 1983-1984
	9	Standing Committee 1982-1983
	10	Entertainment 1983-1984
	11	Kudos College 1983-1984
	12	Archives
	13	Local Communications Organizations 1983
	14	Morris Hite Memorial Speaker Series 1983-1984
	15	Morris Hite Memorial Speaker Series 1984
	16	Offices - Administration 1983-1984
	17	Win Padgett - File on PSA speakers
	18	Miscellaneous Programs
11	1	Publications 1983-84
	2	Sip N Dip Christmas Party 1980 & 1981
	3	DAL Golf Tourney 5/19/82
	4	Seminars 1981 & 1983-84
	5	Student Tour 1981 & 1983
	6	TV Preview Night 1980-82
	7	Seminar October 12, 1982
	8	Seminar - Print Production 1983


American Advertising Federation
12	1-5	1980 National Convention held in Dallas
	6	Meeting 1983
12A	1-6	Committees and Correspondence


75th Anniversary and other Histories
13	1	40th Anniversary and History
	2	75th Anniversary - History
	3	75th Anniversary Celebration
	4	Adolphus Hotel June 17, 1983
	5	Rededication of the Dallas Advertising League Library in the Memory of Alfonso Johnson - Press Releases and Brochures February 22, 1983
	6	Alfonso Johnson Library - List and Program February 22, 1983
	7	Alfonso Johnson Library - Dedication Correspondence Files of Camille Keith 1983
	8	Alfonso Johnson Library - Notes from the files of Camille Keith
	9	Alfonso Johnson Library - Photographs
	10	Alfonso Johnson Library - List of Books
	11	75th Anniversary Kudos College Certificates to Past Presidents May 10, 1983
14		Alfonso Johnson Library - Scrapbook, Guest Book & Master Tape - Awards


Awards and Banquets
15	1	Membership Drive Banquet 1977-1981
	2	Membership Awards Drive 1982
	3	Membership Awards Drive 1983
	4	Inaugural/Member Awards 1983-84
	5	Inaugural Banquet May 1984
	6	Inaugural Awards Banquet June 3, 1982
	7	Inaugural Awards Banquet - Photographs June 3, 1982
	8	Inaugural Banquet June 28, 1981
	9	72nd Annual Inaugural Awards Banquet 1980
	10	TDNA Internships 1981-1983
	11	History and Criteria for Pro Bono Publico Award
	12	Pro Bono Publico - Anheuser-Busch Recipient 1976
	13	Pro Bono Publico - Western Company of North America Recipient 1980
	14	Pro Bono Publico - General Foods Recipient 1981
16	1	Pro Bono Publico - Mary Kay Recipient 1983
	2	Pro Bono Publico - 1983-1984
	3	Pro Bono Publico - United Technologies Recipient 1984
	4	OlympiAds 1977-1979
	5	TOPS - Planning 1980
	6	TOPS - Entries 1980
	7	TOPS - Finalists 1980
	8	TOPS - Winners 1980
	9	TOPS - Banquet - Program 1980
17	1	TOPS - Planning 1981
	2	TOPS - Winners 1981
	3	TOPS - Banquet - Program 1981
	4	TOPS - Planning 1983
	5	TOPS - Banquet 1983
18	1	TOPS - Planning April 23, 1983
	2	TOPS - Banquet 1982
	3	TOPS - Call for Entries 1982
	4	TOPS - Judging 1982
	5	TOPS - Mailing List 1982
	6	TOPS - Press Coverage 1982
	7	TOPS - Blank Certificate and Program Booklet 1982
	8	TOPS - Miscellaneous 1982
	9	TOPS - Banquet 1984
	10	TOPS - Call to Order 1984
	11	TOPS - Judging 1984
	12	TOPS - Invoices 1984
	13	TOPS - "Hanging Checks" 1984


Correspondence
19	1	1979
	2	1980
	3	January-February 1981
	4	March-December 1981
	5	January-May 1982
	6	June-December 1982
	7	January-March 1983
	8	April-July 1983
	9	August-December 1983
	10	January-April 1984


Membership
20	1	OK'D Copy early editions (complete set shelved with periodicals) 1913 & 1929
	2	Constitution
	3	Rosters 1918 and 1920
	4	Rosters and Blank Cards 1937-38; 1941-42; 1944-45 & 1945-46
	5	Yearbook and Roster 1949-50 and 1950-51
	6	Yearbook and Roster 1953 and 1954
	7	Yearbook and Roster 1955-56 and 1956-57
	8	Yearbook and Roster 1958 and 1959
	9	Yearbook and Roster (Veritas) 1960 and 1961
	10	Yearbook and Roster (Veritas) 1962 and 1963
	11	Yearbook and Roster (Veritas) 1963-64 and 1964-65
	12	Yearbook and Roster 1965-66 and 1966-67
	13	Directory 1967-68 and 1968-69
	14	Directory 1969-70 and 1971
	15	Directory 1972-73 and 1974-75
21	1	Directory 1974-75
	2	Directory 1977-78
	3	Directory 1980
	4	Directory 1982
	5	Directory 1983
	6	Roster - Advertising Club of Dallas 1958; 1962 and Fort Worth 1979-80
	7	Membership Information
	8	New Member Questionnaire 1981
	9	Resume
22	1-3	Computer List 1982
	4	Goals for Dallas 1982
	5	The World of Advertising in Dallas. 60th Anniversary Publication
	6	Poem "Swan Song to George Arnold"
	7	Articles of Incorporation 1983
	DAL Applications
23	1		A-B
	2		C-F
	3		G-H
	4		I-L
	5		M-O
	6		P-R
	7		S-T
	8		U-Z
	9		Miscellaneous


Financial Records
	Membership Dues
24	1-3	Receipts 1980-81
	4-6	Receipts 1981-82
25		Alphabetical Ledger 1981-82
26	1	Invoices A-F May 1982- May 1983
	2	Invoices G-M May 1982-May 1983
	3	Invoices N-S May 1982-May 1983
	4	Invoices T-S May 1982-May 1983
	5-7	Invoices 1983-1984
	Financial Records
27	1	Audit Reports - Financial Statements 1945-49
	2	Audits - Financial Statements 1950-56
	3	Audit Reports - Financial Statements 1966-69
	4	Audits and Budget Reports 1970's
	5	Statements FYs 1979-82
	6	Statements 1983
	7	CPA Statements FY 1984 and July 1983-December 1983
	8	CPA Statements FY January-June 1984
	9	CPA Report - FY 1985
	Receipts
28	1	Miscellaneous Expenses 1980
	2	Ok'd Copy Ads 1980, 1981
	3	Ok'd Copy Ads and Subscriptions 1980-81
	4	Ok'd Copy Rate Sheet
	5	Luncheons and Programs 1981
	6	Luncheons and Programs January-March 1982
	7	Luncheons and Programs April-May 1982
	8	Luncheons and Programs June-August 1982
	9	Luncheons and Programs September-December 1982
	10	Luncheons and Programs January-April 1983
	Ledgers
29		General Ledger 1982
		General Ledger 1968-69
	1	Randall E. Brooks Foundation Ledger Sheets 1967-79
	2	General Ledger 1978-79;1979-80
	3	General Ledger 1978-79
	4	General Ledger 1977-78
	5	General Ledger 1976-77
	6	General Ledger 1975-76
	7	General Ledger 1974-75
	8	General Ledger 1973-74
	9	General Ledger 1972-73
	10	General Ledger 1971-72
	11	General Ledger 1970-71
	12	General Ledger 1969-70
	13	General Ledger 1967-68
	Financial Records
30	1	Checks - Numerical August-December 1981
	2	Check Copies 1982-83
	3	Journal Entries March-July 1982
	4	Savings Accounts - Treasury Bills
	Deposits
31	1	May 1981
	2	June 1981
	3	July 1981
	4	August 1981
	5	September 1981
	6	October 1981
	7	November 1981
	8	December 1981
	9	January 1982
	10	February 1982
	11	March 1982
	12	April 1982
32	1	May 1982
	2	June 1982
	3	June 1982
	4	July 1982
	5	August 1982
	6	September 1982
	7	October 1982
33	1	November 1982
	2	December 1982
	3	January 1983
	4	February 1983
	5	March 1983
	6	April 1983
	7	May 1983
	8	June 1983
34	1	July 1983
	2	August 1983
	3	September 1983
	4	October 1983
	5	November 1983
	6	December 1983
	7	January 1984
	8	February 1984
35	1	March 1984
	2	April 1984
	3	May 1984
	4	June 1984
	Bank Statements
36	1	1975-76
	2	1977
	3	1978
	4	1979
	Accounts Payable
37	1	Invoices - Checks July 1976-June 1977
	2	Invoices - Checks 1977
	3	Invoices - Checks 1977
	4	Invoices - Checks 1978
	5	Invoices - Checks 1978
	Accounts Payable FY 1981
38	1	A
	2	B-D
	3	E
	4	F-J
	5	K-M
	6	N-R
	7	S
	8	T-Z
	Accounts Payable FY 1982-83
39	1	A-B
	2	C-D
	3	E
	4	F-I
	5	J
	6	K-N
40	1	O-R
	2	S
	3	T-Z
	4	A-B 1983-84
	5	C-F 1983-84
	6	G-I 1983-84
	Accounts Payable FY 1983-84
41	1	J
	2	K-L
	3	M-N
	4	O-R
	5	S-T
	6	U-Z


Photographs
	Panoramas
42	1		Advertising Clubs of America 1911
	2		First Corps Cadets - Band 1912
	3		Associated Advertising Clubs of America July 31-August 4, 1911
	1	April 2, 1912, - Oriental Hotel and April 1913 in front of El Paso Railway Station
	2	Various Photographs 1940-50s
43	1	Luncheon - William Croasdale 8/2/83
	2	Luncheon - Leo Arthur 10/14/83
	3	Luncheon - Dick Stolley 11/1/83
	4	Clio Awards 12/6/83
	5	Christmas 12/83
	6	Luncheon 1/10/84
	7	75th Anniversary Banquet
	8	Pictures a. Groundbreaking b. Norman Campbell c. Trammell Crow d. Mary Kay Ash e. Joe M Dealey f. John A Rector Jr. g. James M Moroney Jr h. Jim Grant i. Joe A Bailey
	9	Contact Sheet - 75th Anniversary 6/17/83
	10	Inaugural and Awards Dinner June 1, 1984
	11	Contact Sheets March 1984
	12	Miscellaneous 1970s
44	1	Luncheon 6/12/83
	2	Pro Bono Publico Awards 2/7/84
	3	Student Tour 1-3 1984
	4	Luncheon 3/6/84
	5	May 1984
	6	May 1984
	7	Luncheon 6/5/84
	8	Luncheon - William Croasdale 8/4/84
	9	Undated
	10	Undated
45		TOPS 1984 Photographs and Reel Tapes


Ephemera and Oversized Materials
46	1	35mm Slide Carousel, OlympiAds 1978
	2	Convention Button and Program 1980
	3	75th Anniversary Flag
	4	54th Annual Convention Ash Tray w/ Statler-Hilton Dallas Pictured
47		Computer Printed Roster 1983
48	1	Plaque - Alfonso Johnson Memorial Library
	2	Communication Seminar Poster
	3	Reprint - Dallas Saturday Night September 20, 1919, pages 21-24
	4	"The Copywriter" by David Ogilvy November 9, 1977
	5	In Memoriam - death of Alfonso Johnson March 7, 1950
	6	Proclamation by City of Dallas - Advertising Recognition Year - for 75th Anniversary
	7	Scrapbook 1950
	8	Oversized TOPS and OlympiAds material 1978-1980
	9	Kudos College Diplomas (19)
Oversized Tubs		Banners - 75th Anniversary
Oversized Photographs	1	Charter Members - Portrait: Lawrence Miller, John W Philip, George W Baker, Gus W Thomasson, Marvin E Martin, Frank A (Doc) Wynne, Fred E Johnston, J C Phelps, Richard Haughton Sr
	2	Reprint Membership Photograph Dallas Saturday Night September 20, 1919
	3	HARACOL Ad
	4	"Football Skit"
	5	"Ad League Derby" 1950-51
	6	Group Photo outside M A Donahue & Co. Book Publishers

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